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Let's talk denim
The complete guide to your best ever denim. Discover the perfect pair for your shape, size and style with new rises, new features and the quality and comfort you can always expect.
Invest in one great pair of jeans and you’ll love them forever.
Invest in your forever pair from £18
The straight leg
Cut straight from the thigh to the hem, straight leg jeans are the easiest style to dress up or down for day or night. SHAPE & STYLE Perfect if you have rounded hips and you’re wanting to balance out your shape, straight leg jeans work wonders.
the wide leg
Wide leg and flared styles help to balance out hourglass figures and look great with fitted tops to show off your shape. SHAPE & STYLE The classic wide leg jean offers a flattering fit around the hips that loosens up from the thigh for a relaxed, leg-lengthening look.
the bootcut
Bootcut styles balance out a fuller figure, so they’re perfect if you have wider hips or a larger bottom half. SHAPE & STYLE The classic wide leg jean offers a flattering fit around the hips that loosens up from the thigh for a relaxed, leg-lengthening look.
The skinny fit
Skinny jeans look great on all figures and prove flattering on any shape or size. Pair with floaty tops and smart blazers. SHAPE & STYLE Fitted from the hip all the way to the ankle, the skinny jean is flattering, fitted and looks fabulous for any occasion.
The slim leg
SHAPE & STYLE Slim leg styles are the ideal middle ground between skinny fit and straight leg jeans, with a close fit at the hip and loosely tapered at the ankle.
Our denim
Expertly developed, our jeans have been built to provide uncompromised style and comfort. Made from the softest denim, these silhouette-sculpting pairs are perfect for everyday wear.
Denim care
To help keep your favourite pairs looking their best for longer, always wash cool, air dry when they’re clean, only wash after several wears to keep colours bold and always wash inside out.
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